JSLeague

Course duration

2 days

Prerequisites

90%
Business and financial literacy
80%
Software development lifecycle

Course Overview

This intensive 2-day program transforms service-oriented development teams into product-thinking entrepreneurs. Designed specifically for outsourcing companies ready to build their own products, participants will learn systematic approaches to identify market opportunities, validate ideas, and transition from client work to product ownership.

Key Focus Areas

Mindset Transformation: From client-focused to market-focused thinking
Opportunity Discovery: Systematic methods to identify and validate product ideas
Business Model Design: Create sustainable revenue models and go-to-market strategies
Implementation Roadmap: 90-day action plan with concrete next steps

Day 1: Entrepreneurial Mindset & Opportunity Discovery

The Service-to-Product Transformation
- Mindset shift: client-focused to market-focused thinking
- Risk tolerance and uncertainty management
- Long-term value creation vs. project completion
- Case studies: Atlassian, Basecamp transformation stories
Market Research & Opportunity Identification
- Jobs-to-be-Done framework implementation
- Pain point identification methodologies
- Market size estimation (TAM, SAM, SOM)
- Leveraging service experience for product opportunities
Customer Development & Validation
- Customer interview mastery and avoiding confirmation bias
- Building customer personas from real data
- Workshop: Problem validation exercise
- Prioritizing opportunities based on evidence

Idea Generation & Evaluation Framework
- Structured ideation: Design thinking workshops
- Crazy 8s and rapid prototyping methods
- Idea evaluation matrix: feasibility vs. desirability vs. viability
- Workshop: Team ideation session - generate 20+ ideas
Lean Startup & MVP Development
- Build-Measure-Learn cycle for development teams
- Minimum Viable Product (MVP) definition and planning
- Feature prioritization frameworks
- Workshop: MVP planning and assumption testing

Day 2: Product Strategy & Business Model Design

Business Model Innovation
- Revenue model exploration: SaaS, freemium, usage-based
- Marketplace and platform models
- Hybrid service-product approaches
- Workshop: Business Model Canvas development
Product Marketing & Go-to-Market Strategy
- Unique Value Proposition development
- Competitive differentiation strategies
- Target audience segmentation and messaging
- Channel strategy and pricing validation

Financial Planning & Resource Management
- Product financial modeling and unit economics
- LTV/CAC calculations and cash flow projections
- Resource allocation: balancing service work with product development
- Team structure for dual-mode operations
Risk Management & Contingency Planning
- Technical, market, and competitive risk assessment
- Cash flow management during transition
- Client dependency reduction strategies
- Pivot planning and decision triggers
Implementation Roadmap & Success Metrics
- 90-day action plan development
- Key performance indicators (KPIs) definition
- Success measurement framework
- Milestone tracking and decision points
Final Presentations & Peer Feedback
- Team Pitch Sessions: Present developed product concepts
- Peer review and constructive feedback
- Action planning and accountability partnerships

Frameworks & Tools Covered

Validation Methods: Customer Development, Lean Startup, Design Thinking
Business Planning: Business Model Canvas, Value Proposition Canvas
Financial Modeling: Unit Economics, LTV/CAC, Cash Flow Projections
Market Research: TAM/SAM/SOM Analysis, Competitive Intelligence
Product Management: Jobs-to-be-Done, Feature Prioritization, Roadmapping

Key Deliverables

Validated Product Concept: Thoroughly researched and validated business idea
Business Model Canvas: Complete business model documentation
90-Day Implementation Plan: Detailed roadmap with milestones and metrics
Financial Model: Revenue projections and resource requirements
Go-to-Market Strategy: Launch plan and customer acquisition strategy